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A logo is a vital part of any company's design. It is a representation of the company in it's simplest form, using sometimes just a simple mark to create a recognizable image. This can represent a story, the company values, and much more. Logo's go back in history not only for company, but also for religious symbols such as the crucifix and the Islamic crescent moon and star. 

A good logo is a recognizable image, which means being consistent throughout products and throughout time (like coca cola pictured below). Depending on the company, logo's should be simple and effective, use good typography, all while being relevant to the specific company.

Logo's go back in history not only for company, but also for religious symbols such as the crucifix and the Islamic crescent moon and star.