Typography is a vital part of the designing process. Deciding on your type-face can change the whole tone of your product.
Different fonts can convey different meaning and tones. For example, sans-serif fonts are a lot more formal than fonts with serif. However, this rule is not always true, as fonts differ even if they belong to the same serif family. Serif fonts can be elegant and modern, while sans-serif fonts can in turn be very plain and formal.
Serif fonts include:
Sans-serif fonts include:
However, styles of fonts can also change the tone of the writing. A bold, large font will be a lot more loud and blunt than a curvy, fun font. Bold, capital fonts are usually used as newspaper headers to grab the readers attention immediately, whereas more fun fonts are used to give the tone of a fun, colloquial relationship between the author and the reader.
When using font in online publishing, it is easier to use a sans-serif font as it is easier to read than the dashes and ticks on serif fonts. The line spacing (or kerning) also has to be more carefully used, as the more space between words means an easier read on a screen. Usually on screens, fonts are a lot larger font, again to make the reading easier.
While serif fonts were developed when the printing press was, we still use the method to convey important messages as well as using serif fonts in newspapers and a lot of other printed publications. It is a lot more formal and professional than the more simple sans-serif fonts, which are used mostly online, and when needed, in a leisurely and informal toned piece of copy.
Different fonts can convey different meaning and tones. For example, sans-serif fonts are a lot more formal than fonts with serif. However, this rule is not always true, as fonts differ even if they belong to the same serif family. Serif fonts can be elegant and modern, while sans-serif fonts can in turn be very plain and formal.
Serif fonts include:
Sans-serif fonts include:
However, styles of fonts can also change the tone of the writing. A bold, large font will be a lot more loud and blunt than a curvy, fun font. Bold, capital fonts are usually used as newspaper headers to grab the readers attention immediately, whereas more fun fonts are used to give the tone of a fun, colloquial relationship between the author and the reader.
When using font in online publishing, it is easier to use a sans-serif font as it is easier to read than the dashes and ticks on serif fonts. The line spacing (or kerning) also has to be more carefully used, as the more space between words means an easier read on a screen. Usually on screens, fonts are a lot larger font, again to make the reading easier.
While serif fonts were developed when the printing press was, we still use the method to convey important messages as well as using serif fonts in newspapers and a lot of other printed publications. It is a lot more formal and professional than the more simple sans-serif fonts, which are used mostly online, and when needed, in a leisurely and informal toned piece of copy.
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